One of the most important things you can do as a content marketer is to set aside some serious time for on page search engine optimization or otherwise known as SEO. If you are looking for free organic traffic then you must implement a SEO strategy. What is search engine optimization? SEO is the “art” of using research to find the best keywords to use in order to maximize your exposure to search engines. This allows big search engines like Google to find your content and match it to search queries.
There are generally recognized two parts to search engine optimization. Namely “on page” and “off page” SEO. In this post we are mainly going to look at “on page” SEO and most beginners will start with that and then move into “off page” seo tactics. I will cover “off page” SEO soon so bookmark and come back for that one, but for now here’s a overview for best “on page” SEO practices.
Ideally you are going to want to start before you write your content, this way you can use keywords and frame your content around keywords that will likely bring you the most traffic, with the least amount of competition. Luckily the internet is your friend here and you can easily find metrics on keywords from none other than big Google. Google has a tool called Keyword Planner and it allows you to research metrics like average monthly searches, competition and will help you find combinations of keywords to maximize your exposure as a content marketer.
Google’s keyword planner is meant for metrics that are geared towards PPC advertising, so you will have to sign up to Google Adwords to have access to the tool. It’s free to sign up for an account and to use the tool so I highly recommend it for some great data that will help guide your SEO adventure.
There are plenty of other paid options out there but the Google keyword planner tool is great for anyone just starting out. Keep in mind that a good link profile to your website will make “ranking” for higher competition keywords easier, however I would recommend seeking out lower competition keywords, especially with a newer website, because the lack of a link profile would make ranking difficult otherwise for high competition keywords.
The beauty of SEO is that it’s a competitive game where research really pays off. You can do a pretty reasonable job without analyzing your competition and needing expensive services to do it, you can get decent rankings and move your websites towards that infamous number one spot and what you’ll have to do to get there totally depends on how competitive the keywords for your niche you’re trying to rank are.
Pick low competition and you can get there relatively easily, however the downside may be the average monthly searches for those keywords are low meaning less people searching and less traffic. The best advice I can give is to test it out yourself and once your keywords begin ranking you’ll know what you can expect and where you want to go from that point on.
The best course of action to gain trust and a great backlink profile is to produce great content and the jury is still out on the benefits of putting too many keywords into your content as, the quality generally will suffer from too many weird combinations of keywords, in other words it is possible to over-optimize keywords so keep that in mind. Make it look as natural as possible and just focus on writing content that you feel offers value to your target niche. So hopefully we’ve covered that in order to get great natural backlinks we will offer great content that gets “organically” linked to, and over time this will help your website ranker easier for the more competitive keywords.
So buyer intent keywords generally have the intent to buy whichever product you may be selling. For example let’s say I was promoting a book about dog training. An example of buyer intent may be “buy dog training book” or could also be the brand of the training guide you are selling like “purchase Rex Growl’s training manual” or something of the like. The issue with just targeting buyer keywords is that there’s generally a ton of competition for keywords like this, of course you’ll see this by using the Google Keyword Planner so we won’t go into too much detail. What is most important is the competition, so if you are for example targeting a brand new product you may have better luck, really depends on the product and niche so keep that in mind also.
Long tail keywords are great for a long term ranking strategy and there is not much competition for keywords like these. For an example of what a long tail keyword is think about a phrase that is specific rather than broad. Something along the lines of “how to make money” would be broad whereas, “how to make money marketing videos on Youtube” would be a long tail. Think far more specific rather than broad and you’ll have less competition to worry about. This super specific approach can get you laser targeted visits that have a great interest in what you are trying to sell them.